Other Logo Uses – Campus and Student Use
Campus and Student Use | Off Campus Use | Web Use
Campus and Student Use
The Office of Licensing and Trademark Administration regulates the use of the university’s name and all identifying marks, both on and off campus, to ensure the protection of the university’s excellent reputation and maintain high standards of use. Campus departments, student organizations, and external groups frequently purchase merchandise displaying university symbols, logos, and marks. These items range from t-shirts to lapel pins, mugs and backpacks, as well as products to commemorate special occasions or events. Since each of these is an extension of the university’s image, there are standards for these items. Only campus departments and student organizations that are officially recognized by or are part of the university are allowed to use Georgia Southern logos, symbols and trademarks in conjunction with their names.
Georgia Southern products can be made only by licensees who are under contract with Learfield Licensing Partners, the university’s licensing agency. These licensees are familiar with the university’s policies for use of the marks, have access to the latest artwork and color specifications, and can assist with designs that follow standards. They also carry appropriate liability insurance, submit graphics for approval, and pay royalties back to the university for use of the marks.
Ordering items from licensees registered with Learfield is required, and most orders will include a royalty. It is to a department’s or group’s advantage to use these vendors. Officially licensed vendors have access to Georgia Southern art files and are most familiar with how the marks should be used. They can also save departments and organizations time, money, and effort due to their expertise, and can help expedite approvals. A list of officially licensed vendors can be found at https://learfieldlicensing.com/vendor-list/.
Last updated: 3/28/2018