About

Welcome from the Director

wall imageThe MDC is student focused, allowing unparalleled educational opportunities with hands-on experience for young people. Our students have co-anchored national ESPN3 events, interned at Turner Broadcasting, and have a job placement rate of 95% once graduating and working at the MDC. We also partner with many academic units offering graduate students a chance to increase their knowledge and skill set.

Award highlights of the MDC include twelve Emmy nominations including wins for Best Professional Audio and two wins for Best Student Productions. The MDC was also a Blue ribbon MTV finalist for “Just Wild,” a film promoting the Wildlife Center. The MDC has also received a Mark of Excellence award from the Society of Professional Journalists for a student newscast.

Video commercials produced for academic units as well as national commercials created in cooperation with Georgia Southern Marketing have had a quantifiable impact on enrollment within the academic units. These student-focused commercials have reached nationally, through ESPN and ESPN3, an estimated ten million viewers from 2014 to present day, including commercials run during the GoDaddy Bowl reaching nearly two million viewers. An example would be a commercial for the College of Business Administration’s “Roll Royce” which aired nationally and focused on alumni success.

The MDC and its staff look forward to working with you on your project. There are no charges to the university for our service; all we ask is that you fill out our project request form to help define your project and its timeline.

At the MDC, your success is our success; which then translates into student success. We are very proud of our impact on the lives of young people, specifically those working at the MDC, and share your enthusiasm in having a positive impact on education through multimedia.

Art Berger, Director of the MDC

 

Mission Statement

The primary goal of the Multimedia Development Center (MDC) is to serve the academic mission of Georgia Southern by promoting the University through the use of media and technology and creating student-centric learning opportunities that assist with bettering their professional experience.

The MDC creates videos and commercials that showcase academic success stories as well as unique research efforts of the university. The MDC also directs and produces live events such as symphony broadcasts, graduation, and athletic events providing all levels of support to produce successful live-streamed productions.

 

Student-Focused

GSU-ESPN3_Lead_WebThe MDC provides innovative, real world experience that allows its more than one dozen student workers to graduate from Georgia Southern University and immediately obtain a job in the multimedia field with success stories in companies like Turner Broadcasting or the ESPN3 Network. Several of our students have had the unprecedented opportunity to work side by side with ESPN3 anchors on ESPN3 sports broadcasts. In addition, our partnership with Communication Arts also offers unique opportunities for Communication Arts students; specifically developing on-camera and behind the scenes directing and producing abilities working with the MDC in partnership with their professors and media classes.

Graduate-Level Experience

The MDC provides graduate opportunities through graduate assistantships with current partners: the College of Business, the Department of Music, and the College of Education.

 

Academic Centered

Academically, the MDC promotes Georgia Southern through the production of research videos and commercials, as well as marketing materials for departments and colleges. Some research examples include videos highlighting Grey’s Reef and underwater research for the College of Science and Mathematics, Fuel research with the college of Engineering and IT, and observation of the stratosphere, in which a replica of Gus was sent 100,000 feet above the search and his journey into space was recorded.

Advancing the University’s image nationally, in collaboration with the department of Marketing and Communications, the MDC has produced national commercials that have reached in excess of 10 million viewers just this past year. Several of these commercials aired on ESPN and ESPN3. Also in collaboration with Marketing, the MDC produced a student Emmy award-winning promotional video about the Wounded Eagle Fund.

GSU-MDC_Crew_Inside_WebWith IT services and the Centers for Teaching and Technology (CT2), the MDC also produced a light board, which will enhance the teaching and learning environment for online courses as well as be used for other academic productions.

Our green screen studio will also serve as a hub to provide live, interactive content to networks such as CNN, CBS, NBC, and ABC.

Beginning in 2016, the MDC will begin teaching and working with students from Dr. Dean Cummings’ Sports Production course to provide them hands-on experience on ESPN.

Current Partnerships

 

Athletics

Control-Room-Art-Berger-and-Student-Staff-Directing-the-BroadcastThe MDC supports all streamed video media supplied to GSEagles.com, and promotes the athletic foundation by developing materials to support donations and individual athletes by promoting scholarships, as well as through national television exposure on ESPN3, the MDC financially benefits the university by supporting academics as well as the athletic department by adding invaluable national media exposure that aids in recruiting, enrollment and fundraising.

Highlights in the groundbreaking media streaming work include The MDC’s broadcast of Georgia Southern’s first women’s volleyball game on ESPN3. The MDC has been instrumental in bringing women’s sports and many auxiliary sports such as softball to ESPN3.

 

Community

Through live streaming and video technology, the MDC has also promoted the Bulloch County community with technology advancement, specifically working with Statesboro High School.

The MDC also assists the City Campus of Georgia Southern University’s College of Business in promoting local business development by utilizing video technology.

The MDC promotes Statesboro through video production in the area and of events related to Georgia Southern, such as the Statesboro Convention Bureau, the Premier Development League (PDL), and the 2015 Georgia Soccer State Cup Final Four. Fifteen-thousand national and international viewers watched the streaming cast of the Georgia Soccer Final Four. During which, Georgia Southern was constantly promoted with academic commercials.

Government Relations

indexIn 2014 and 2015, the MDC participated in Georgia Southern’s Day at the Capitol event in Atlanta.

An interactive touchscreen kiosk was produced by the MDC to highlight key areas of the University, including: military support, economic impact, research, student life, athletics, awards, and academics.

Fall 2015, the MDC coordinated and filmed the Leadership Georgia event on campus, including a flag football game.

 

Awards

GSEmmyThe MDC has been nominated for twelve Emmy awards. Out of these nominations, we were awarded two student Emmy Awards and one professional award for “Best Live Audio” with the Georgia Southern University Symphony. The Society of Professional Journalism (SPJ) also named the MDC a finalist for best all-around television newscast. “Just Wild,” an educational series on wildlife produced by the MDC was a MTV finalist and Blue Ribbon winner.

Visit the MDC Awards page for more detailed information.

Last updated: 2/22/2017

Multimedia Development Center • PO Box 8120 Statesboro, GA 30460 • (912) 478-8496