How We Can Help You

The Office of Strategic Communications and Marketing is responsible for the overall brand strategy and positioning of the University across multiple audiences with an integrated approach to marketing, advertising, public relations, crisis communications, web, digital and social media.

Through results-based planning and continual review of the latest analytics and best practices, the office is the University’s primary source of information, marketing and advertising. The office maintains a cohesive overall brand with attention to the unique characteristics and attributes of the colleges and units within the University. Specific attention is paid to recognizing the various audiences, stakeholders and internal and external communities we serve.

Georgia Southern University Brand

Mission Statement

Georgia Southern University is a public comprehensive and Carnegie Doctoral/Research university offering associate, bachelors, masters, and doctoral degrees in nationally accredited programs in the liberal arts, sciences and professional disciplines.

The University provides transformative learning opportunities to meet the needs of a diverse student population through its legacy of commitment to academic excellence and personal attention. Through the shared resources of its multiple locations, the University creates vibrant learning environments that foster an inclusive, student-centered culture of engagement designed to prepare students for lifelong service as scholars, leaders and responsible stewards of their communities. The University enhances the quality of life and drives economic development in the Coastal Georgia region, the State of Georgia and beyond by supporting collaborative efforts in technological innovation, scientific advancement, education, health services, artistic creativity and cultural enrichment. Faculty, staff and students embrace the values of integrity, civility, kindness, respect, sustainability, citizenship and social responsibility in every facet of the University.

Brand Promise

Georgia Southern University provides transformative learning opportunities to help students reach their fullest potential at every stage of life. By combining academic excellence and creative innovation in a supportive, student-centered environment, Georgia Southern University empowers the next generation of leaders to succeed.

Brand Attributes

  • Create achievers and influencers ready to make an immediate impact in the world.
  • Serve the region as the cultural, educational and technical leader in our region — coastal and southeastern Georgia — the State of Georgia and beyond.
  • Explore dynamic and impactful research that offers wide-ranging opportunities for undergraduates.
  • Act as a catalyst for economic development through extensive partnerships with business, industry and government.

Office of Strategic Communications and Marketing • PO Box 8055, Statesboro, GA 30460 • (912) 478-6397