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The Office of Marketing and Communications is responsible for the overall brand strategy and positioning of the University across multiple audiences with an integrated approach to marketing, advertising, public relations, crisis communications, web, digital and social media.
Through results-based planning and continual review of the latest analytics and best practices, the office is the Universities primary source of information, marketing and advertising. The office maintains a cohesive overall brand with attention to the unique characteristics and attributes of the colleges and units within the University. Specific attention is paid to recognizing the various audiences, stakeholders and internal and external communities we serve.
Georgia Southern University Brand Statement
Since 1906, the University’s hallmark has been a culture of engagement that bridges theory with practice, extends the learning environment beyond the classroom, and promotes student growth and life success. Central to the University’s mission is the faculty’s dedication to excellence in teaching and the development of a fertile learning environment exemplified by a free exchange of ideas, high academic expectations, and individual responsibility for academic achievement. Faculty, staff and students embrace core values expressed through integrity, civility, kindness, collaboration and a commitment to lifelong learning, wellness and social responsibility.